![]() You can read more about the benefits of ReportLab here.įor simpler applications, Google Data Studio can give you control over your reporting approach. We developed our own bespoke reporting solution, ReportLab, to provide our clients with flexible reporting which allows stakeholders to see the true business impact the activity has. Single channel reports, while useful for seeing how they meet their channel specific KPIs, do not communicate the bigger picture – for example, where one channel fits in to the wider customer journey, or how results relate back to wider business goals. If you outsource work to an agency or agencies, it’s likely that you receive a report per channel. Failure to effectively communicate how the results are helping the business (and therefore the return on investment) means it’s unlikely you will get buy in from company stakeholders – which can lead to activity being pulled or budgets being cut. ![]() As a marketing manager, a large part of your job is being able to convey the value of any marketing activity to the wider business.
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